StrategyWorld.org

Wired’s Chris Anderson writes about the effect of the Internet on media industries in the Economist’s The World in 2007:

“The web takes its victims one at a time. First, in the mid-1990s, print media started to feel the terrifying effect of losing their monopoly on publication…in the early 2000s, the same thing happened to music…Now it’s television’s turn. In 2007 TV will have its first “music moment”—the realisation that a core audience (the 18-34-year-old male) has moved online, possibly for good.”

The key insight: “Short, user-created videos are creating a new kind of watching experience, one more about “snacking” than half-hour sitcoms.”

This is all about building future business models around attention spans. No one has time to read Harvard Business Review, or listen to an entire music CD, or watch the whole movie.

Our attention span is now somewhere between 3 to 5 minutes. That’s the size your idea-bite has to be if you’re going get heard at all.

Entry Filed under: Strategy, Performance, Change, Innovation, Media, Business Models, Risk